
Military and First Responder Appreciation Program
Ford Salutes Those Who Serve
Ford Motor Company is grateful to you for your honorable service to our country and would like to salute those who serve. That's why we're proud to offer you and your families a Military and First Responder Bonus Cash Offer.



Military Eligibility
Active Duty
Register to receive the Ford Military Appreciation Cash Offer toward the purchase or lease of an eligible new Ford vehicle! Details about this exciting offer are below. For all you do for us, this is the least we can do for you. Qualifying military and family members include:
- Active Military Personnel in the Army, Navy, Air Force, Marines, Coast Guard
- National Guard, Reservists Serving on Active Duty and members of the Delayed Entry/Enlistment Program (DEP)
- All Veterans are eligible.
- Spouse/Surviving spouse, or other household members
Retirees
If you served, you save. It's as simple as that. Ford Motor Company will never forget all you gave to protect our country's freedom - and here's how we're going to prove it. Qualifying military and family members include:
- Retirees (Regular Retirement, Reserve Retirement, Early Retirement, Medically Retired)
- Spouse/Surviving spouse, or other household members
Veterans
We can never fully "Thank You" for the sacrifices you've made for our Country - but helping you save is a start. For those Ford customers that need to have adaptive equipment installed in their Ford or Lincoln vehicles, Ford offers up to $1000 through the Ford Mobility Motoring Program.
- Corporate Relationships with Disabled American Veterans (DAV), Paralyzed Veterans of America (PVA), and Veterans Advantage
Overseas Personnel
The Military Advantage Program (MAP) is an exclusive Vehicle Purchase Program created by Military AutoSource (MAS), the authorized Distributor of Ford vehicles for U.S. military personnel who are currently serving outside of the 50 United States.
- Privileged Overseas Military Personnel Pricing
- Lowest Price Guarantee
- Exclusive Rebates
- Guaranteed Price and Rebate Protection
- Protection from hidden charges (MAP offers full disclosure)
First Responder Eligibility
911 Dispatchers
- 911 Dispatchers are now eligible!
Fire Department
- Career Firefighter
- Volunteer Firefighter
EMT
- EMT
- Paramedic
Police
- Police Officer
- Sheriff/Sheriff's Deputy
- Correctional Officer
- State Trooper
- Federal Law Enforcement Officer
- (Example: Department of Public Safety, Central Intelligence Agency; please note that not all Federal Law Enforcement Officers qualify for the program.)


